philosophy holiday campaign

 

Crafting a campaign that continued the legacy

of whimsical gift giving. 

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I was a lead concept designer creating original packaging patterns, color palette

and design for the holiday gifting line, catalog and in-store theme. As half of philosophy

sales came from gifting, the objective was to come up with an original fresh look.

Continuing with our retro style, these unique designs reflected a handmade look.