loveswept fragrance

 

Create a fragrance launch that targets the younger customer,

utilizing the playful side of the brand. 

 

Loveswept was the first fragrance launch after being purchased

by Coty, an international beauty leader. As the art director, our challenge

was to step out of our comfort zone and evoke the floating feeling

of new found love through soft, glowing visuals. This process consisted

of multiple concepting sessions before reaching the final outcome.

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