SEPHORA EXCLUSIVE

GOURMET candy shop

​

With the data showing half of all Philosophy sales came from gifting,

the objective was to create an exclusive gifting line for Sephora. With the design intent stemming

from the top selling product scents or "flavors," this would appeal to our customers and gain new philosophy fans when they received a gift. 

 

Leading this project, I started with the product

lineup and worked with the development team and copywriter to start the design

process. I concepted initial kit designs, unique patterns and several custom

structures with our packaging engineers. This candy-coated line

was a standout in stores and pleased Sephora with record high sales.

 

 

​